Hello

I'm a dynamic marketing strategist and brand manager who transforms consumer insights into revenue-generating campaigns. I've delivered $258M in sales through data-driven brand management across multiple channels and streamlined production workflows to reduce project delivery time by 25% while maintaining quality across 2,500+ creative assets. I excel at cross-functional leadership, translating business objectives into creative strategies that drive measurable growth in customer acquisition and retention. I'm an expert at maximizing ROI on multimillion-dollar budgets through strategic resource allocation and P&L management.
A few key strengths include:

• Excels at leading integrated marketing campaigns from concept to launch, driving customer acquisition, retention, and brand growth.

• Proven expertise in optimizing workflows to maximize production efficiency, contributing to 25% decrease in project delivery time.  

• Strategic brand manager, leveraging data from Tableau, Nielsen, and IRI to make data-driven decisions that contributed to $258M in sales.

• Experienced creative director, overseeing development of 2,500+ creative assets while maintaining brand consistency.

• Skilled managing stakeholders and guiding cross-functional collaboration between teams from business and creative disciplines.

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In my spare time, I pursue my love of the outdoors by volunteering with LASportsNet, an organization offering adult social sports, where I serve as the Manager of the company's Adventure Club.  As the club's Manager, I initiate, plan, manage, and coordinate all logistics for, and lead a wide variety of trips and excursions throughout the United States including backpacking, camping, climbing, rafting, scuba diving, skiing, and more.  Trip destinations have included Havasupai Falls, Yosemite National Park, Kauai, Kern River, Yellowstone & Grand Teton National Parks, and Mammoth Lakes, among many others.